![]() Old Spice coined the phrase "The original. This popular male grooming brand has been around since 1937, but this iconic slogan didn't come about until 2008 when the company launched a new shower gel that was sold using the slogan. If your grandfather hadn't worn it, you wouldn't exist." To this very day, "The quicker picker upper" is still printed on every package of Bounty paper towels. By manufacturing paper towels that are thicker and more absorbent than some other brands and telling people about it, Bounty became a top paper towel brand. For everyone who felt like they used too many paper towels to clean up a mess, "The quicker picker upper" sounded like a dream come true. Bounty "The quicker picker upper"īounty did a good job of creating an effective slogan by directly approaching a problem that people who use its products have. In this next section, we'll take a closer look at 10 popular slogans from some of the biggest brands. Looking at popular slogan examples is a good way to figure out what makes a slogan work, that way you can write a better slogan for your business. You want a slogan that’s easy to say, that way it’s easy for you and your customers to repeat that slogan and get it in peoples’ heads.Ĭoming up with your own slogan can be tough, especially if you're not sure what to look for in a good slogan. Try saying your slogans out loud to see how they feel and sound. You want your slogan to be easy for people to read and connect with, so avoid words that are difficult to read or pronounce. In addition to keeping your slogan short, choose small words that make it more readable. ![]() Try to keep your slogan between 6 and 8 words at the very most. Keep it short and to the pointĪ good slogan is short and to the point, otherwise, it won’t stick with your audience. This list is just a starting point, so feel free to come up with as many words as you’d like. These words might describe your products, or they might reflect the core values of your brand. Here are some tips for writing quality slogans while maintaining brand consistency: Brainstorm wordsĬreate a list of words that relate to your business in any way. Looking at popular slogans is helpful, but you also need to come up with something unique. Now that you know how important slogans for companies are, you might be wondering how you can actually write your own slogan. If you want to boost your branding and come up with a slogan that sticks with your customers, here’s what you need to know about writing your own slogan. With more than a century's worth of slogans to look back at, there are countless examples of great slogans over the years. Looking at examples of successful slogans is one of the best ways to create an effective slogan for your business. Some of the biggest companies in the world have spent a lot of time creating and testing slogans with no luck. That being said, it can be hard to come up with a slogan to make your brand stand out. Your slogan also helps keep your company in the minds of customers when a customer sees something similar to your slogan, they’re more likely to think about your brand.įrom McDonald’s in the 1960s to Nike’s “Just Do It” slogan, there are countless examples of slogans that have stuck with people for years or even decades. A good slogan gives customers something they can associate with your business or its products and services. ![]() If you want to boost your marketing campaign, crafting a slogan is a great way to do that. These slogans might seem a little cheesy, but the fact that they stick in your head so well makes them a powerful tool for advertisers. As a consumer, you can probably think of a handful of popular slogans off the top of your head. Advertising changes all the time, but the slogan has been a cornerstone of advertising for more than a century, with some slogans dating all the way back to the 1800s.
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